Digital VS Print
Kai Brach - Founder of Offscreen magazine
Offscreen is a magazine about the people that create the web, how they make the web spin and how they use their creativity to solve problems.
Print magazine slows us down, allows us to disconnect, as well as focusing on long sentences.It has a better 'feel' as you can feel the surface and the texture of the cover. Physical magazines are sensory stimulating - you can smell the ink and the paper, touch the embossed/debossed title, and you get the excitement when the latest issue gets into your mailbox.
My initial idea was to experiment with making 'hidden messages'. For my first idea, I looked at menus and the interface of restaurants and wanted to put a hidden message on the cover. The title was originally going to be 'For a Better World' (Hidden Message would be more anti-social), to raise the awareness of how technology is slowly taking over us.
One of the ways was Scanimation, by moving the
Mirai Restaurant in Japan
This restaurant breaks the general procedure of the food ordering process. Instead of using human staff, the customers order through a machine, which is a touch screen, with the size almost like a TV. It definitely is a cool gimmick, but it reduces the interaction between the waiting staff and the customer. In my opinion, that is one of the important interactions when you dine out in a restaurant. Even though a machine is efficient, part of the eating out experience is the service from the waitresses/waiters. Through interaction, they can make you feel more comfortable as they can make recommendations about what food to get, the best pairing of drinks and food and provide basic service like bringing you water. Moreover, machines can be broken easily and they may cost a lot when you replace them. This is the point that I would like to point out in my publication - to encourage interaction between people instead of with their machines.
Although I live in student halls, I would say that I am introverted most of the time (only extroverted when in front of friends), therefore relate to this character in this animated series. In the world we live today, the Internet is undoubtedly one of the most important interface which we interact with on a day to day basis. As a result, we have all become dependent on it, so we find it hard to pass time without the Internet.
I wanted to look at both anti-socialness /introvertedness as the interface and how it relates to our daily life activities (eg. going to the supermarket).
Humans are Creatures of Habit
"Habits help us through our day. When we are doing something that is habitual, we are not engaged in the task in the same way as when we are doing something that is not habitual. Just as an example, consider making breakfast in your own kitchen on any given weekday. Next time you do it, watch how effortlessly it happens. It's not exactly like an out-of-body experience, but it's close. Your movements through the kitchen are stereotyped. You grab the milk out of the fridge, turn toward the counter and give the door that little nudge you with your foot that you know it needs. If something is on your mind, you might not notice that you're sitting at the table and munching on your second piece of toast until you're halfway through it. Now, compare that to getting breakfast at a friend's house."
Scratch off map - places you've been (Source: Pinterest)
THE IDEA -
I wanted to create a hidden message in my publication/zine, so I thought about using 'scratch off' cards to hide the hidden message. The layout of the pages would ideally be one whole page of visuals and one whole page of text and a block of hidden text.
Important points to note:
1. Connecting virtually DOES NOT equal to connecting in real life
Looking at daily routines and its importance
We humans, are creatures of habit and tend to have an 'everyday' routine which we follow. Common routines in the morning start with brushing your teeth, washing your face and making breakfast. But why are routines important? Surely it helps a person structure a day in an organised manner, and it makes it easier to know what to do next, but is it necessary?
My normal morning routine:
1. Wake up
2. Brush teeth
3. Wash my face
4. Apply toner, B5 Gel, Simple Moisturiser
5. Have breakfast (make it or eat overnight oats)
6. Pick outfit for the day and spray perfume
7. Do simple make up
8. Pack things needed for the day
9. Leave hall
10. Catch train to destination of the day
Some notes from the book:
INTERFACE CULTURE HOW NEW TECHNOLOGY TRANSFORMS THE WAY WE CREATE AND COMMUNICATE - STEVE JOHNSON
"Guttenberg and James Joyce are both artists and engineers - only the 400 years that separated them kept their shared condition from view. But why should the connection be more feasible to us today? The answer is simple: speed."
"Technology used to advance slower, more differentiated stages. With each innovation in technology, the gap that kept the past at bay grew shorter, more attenuated. This meant little in the centuries-long increments of the book or the newspaper, but as the stages grew more abbreviated, they began to interrupt the life cycles of individual humans."
Final Crit 20/2/2017
I went into the crit with 2 versions of my publication - one of it is an A1 fanzine (composed of 8xA4 sheets of content) and an A5 booklet. In terms of the size, Cath and my peers thought that I should stick with the fanzine size, as the typography looked more 'confident' there. There is more white space in that version, which I think is one of the aspects that made the typography work, and it gives it more breathing space. Perhaps that is something that I can work on when I make my final publication for submission. Content-wise, I think I should focus on the anti-social interface, but maybe work with the self check out machine aspect more, as the feedback from the crit suggests that the online shopping content didn't really go with the rest of the content.